THE STORY
Balaklava is a collection of mask-balaclavas designed by the young artist Aly, who dreams of turning it into a refined and elegant unisex fashion accessory. The story of Balaklava begins with a beautiful friendship that started 7 years ago when Aly met Seb Janiak, an established artist who decided in 2022 to help her conceive and develop her own designer balaclava brand: Balaklava.
(Balaclava or Balaklava is the original name of the ski mask or cagoule).
The origins of the mask date back to antiquity and even before. It is found in mythology, theater, and folklore. Masks can express a wide range of emotions.
Balaklava is a clever blend of a young artist close to fashion and her generation, and an international artist who has managed to retain his rebellious and provocative soul. Together, they envision and design a collection of highly creative limited series, crafted with care and a lot of love.
THE CONCEPT BEHIND THE BRAND
One of Balaklava's first goals is to rehabilitate the concept of the mask, or the "persona," a Jungian term (from Carl G. Jung) referering to the "social mask" that each individual wears in society. "When I wear my Balaklava, I feel like I'm taking off the armor of the person I should be and allowing myself to be the real me in complete anonymity."
Balaklava is the mask we chose to wear. It's a new identity.
If Man is a person, it's the mask that has given him his name.
